About Me
As a dynamic and forward-thinking Business Management major with a keen emphasis on Marketing at the University of Minnesota Twin Cities, I, Will Slunecka, am at the precipice of launching into a promising professional career upon my anticipated graduation in December 2024. My academic journey has been meticulously aligned with my career ambitions, focusing on harnessing a deep understanding of marketing principles, customer engagement strategies, digital media innovation, and the transformative power of artificial intelligence in business. A pivotal experience in this journey was an experimental class conducted one-on-one with Jeffrey Stamp, where I explored the strategic integration of AI for business innovation, gaining a nuanced understanding of how AI can enhance customer experiences, optimize operational efficiencies, and drive strategic decision-making. ​Throughout my time in university and through various professional experiences, I have cultivated a diverse skill set that spans across social media strategy, digital content creation, customer relationship management, and AI-driven marketing solutions, distinguishing myself as a versatile and effective marketer. My professional experiences have been both broad and deeply impactful, offering me a unique perspective on the marketing landscape. From managing social media and website coordination for Mystic Prairie Pheasant Hunts to leading digital marketing initiatives at CrystalEyes Lures and Silverback Pro, I've not only contributed to but also shaped the online presence and brand identity of these organizations. My role as a Digital Media Manager at Worthington Tax Services further underscored my capability to develop and execute comprehensive digital marketing strategies, leveraging AI insights to drive meaningful engagement and foster an environment of continuous growth and innovation. ​In my tenure with Greystar Management and through a notable internship with Habitat for Humanity, I honed my interpersonal skills, emphasizing customer service excellence and the importance of building and maintaining positive stakeholder relationships. These experiences have been instrumental in developing my adeptness at navigating complex business environments, always with a focus on achieving superior outcomes. ​Outside of my professional and academic pursuits, I am deeply passionate about graphic and video design, cooking, basketball, fitness, and exploring the Twin Cities' restaurant scene. These hobbies not only serve as a means of personal expression and enjoyment but also enrich my creative and strategic thinking abilities, essential for a career in marketing. ​Looking ahead, I am fueled by the aspiration to one day helm my own marketing firm and own a family restaurant, leveraging my accumulated knowledge, experiences, and the innovative potential of AI to create impactful marketing solutions. As I stand on the cusp of my professional journey, I am excited for the opportunities that lie ahead, ready to make a meaningful impact in the marketing world. With a blend of creativity, strategic thinking, and an unwavering commitment to excellence, I am poised to embark on a career that not only meets but exceeds my aspirations, contributing to the marketing industry with fresh ideas and unparalleled enthusiasm.
Skills
Strategic AI Integration for Business Innovation
My proficiency in leveraging AI for business innovation was significantly enhanced through an experimental class led by Jeffrey Stamp. This one-on-one learning experience allowed me to explore the cutting-edge applications of artificial intelligence in real-world business scenarios. Under his guidance, I gained invaluable insights into harnessing AI for strategic decision-making, optimizing marketing campaigns, and fostering innovation, preparing me to lead in the digital transformation era.
Google Ads
Managing digital marketing campaigns, particularly at CrystalEyes Lures and Worthington Tax Services, has given me a solid foundation in using Google Ads. This experience has been pivotal in driving online engagement and understanding the intricacies of search engine marketing to achieve business objectives.
Web Development
Through roles such as the Social Media and Website Coordinator for Mystic Prairie Pheasant Hunts, I've cultivated a foundational understanding of web development. This experience has allowed me to create and manage websites that not only meet aesthetic standards but also provide user-friendly experiences, integrating my skills in design with technical functionality to enhance brand presence online.
Adobe Products
A passion for graphic and video design has led me to become skilled in using Adobe Creative Suite, allowing me to produce engaging and visually appealing content. This skill not only supports my marketing efforts but also adds a creative edge to my professional portfolio.
Customer Service and Public Speaking
Through my work at Greystar Management and Habitat for Humanity, I've developed exceptional customer service skills, learning to address client needs with empathy and efficiency. My role as Coordinator of Public Relations for Sigma Alpha Epsilon also polished my public speaking abilities, enabling me to engage audiences effectively during large-scale events.
